Arch Creative

My talk at the copywriting conference was mostly about fear. God, I hate fear, and its buddies, dread and panic. Is there anything that feels worse? Maybe only guilt and grief. Horrible, treacly feelings that shut you inside your body. Don’t get me wrong; fear can be useful. It can be life-saving. But when you’re […]

A couple of weeks ago, I talked at the Professional Copywriters’ Network annual conference. Of course, it was virtual. And for me, that meant props. As I was having to compromise on space and physicality (big part of my presenting style), I decided I’d bring my story to life with a few talismans. I brought […]

Two interesting things happening in fashion in response to 2020’s apocalyptic fantasy landscape. One: Prada just showed a collection featuring above-the-neck branding, catering to the label-conscious Zoomer. Makes sense: if that’s what you care about – and so many do – why would you pay for it on a belt no one sees, rather than […]

Gillian, my MP, is used to me. This year, I’ve emailed her at least once a month. Sometimes, it’s once a week. I think I did three in so many days at one point. She’s a Conservative MP. She does not get the best side of me, I’m afraid. She chose to be a representative […]

I started dancing as a sturdy little thing with an intolerance for baby ballet. I’d been imagining arabesques; I got skipping with scarves. I didn’t like children even when I was one. But I stayed with ballet for over a decade. I’ve loved it and hated it, but it’s in me. A couple of years […]