Arch Creative

Yes, folks. I am, as my erstwhile team would say, dead. Dead to them, anyway – off to do words elsewhere. I’m leaving ingenie next week. It’s been four years of my life and I barely recognise the silly child that sweated and gabbled through her interview in a very imposing Victorian courtroom. I signed up […]

My poems are in a book. Three of them. It’s one of the best things I’ve ever done. The first, the most important, is Lonely Sound. It’s probably my favourite piece of writing and seeing it in print was a magical moment. It’s so personally evocative for me (God knows what a reader thinks) and it’s […]

Any single thing that seems to be empowering or educational or whatever – someone’s got to do a think-piece that explains otherwise. Ugh. If you were asleep yesterday, #MeToo was trending as women all over the world were brave enough to say ‘Yep, sexual assault. This is a thing that has happened to me.’ And […]

Last week, a copybuddy said she was suffering with the old imposter syndrome malarkey. You know it, I’m sure. She asked Twitter for advice to quiet her traitorous mind, and I advised putting on a silk peignoir, smoking a candy pink Sobranie and reciting excellent lines from the silver screen to her reflection in the mirror. […]

I was worrying about something on my drive home last night. They say (who, who is they?) it takes 10,000 hours to become an expert at anything. I was concerned, because I figured there’s no way I’ve spent that many hours copywriting – how could I look my boss in the face and happily collect […]