Tag: blogging
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It’s Been a Good Week for Creative Output
You guys. It finally happened. The words I’ve been waiting to hear since I was a little girl. OMB WINNERS: Advertise the #McWhopper @adamjackson26 @pw_bond @chorles @jay_pegg @mutatedmusings @fralph1976 https://t.co/fKdCkzwlEm RT — One Minute Briefs (@OneMinuteBriefs) August 27, 2015 I won a One Minute Briefs. Me. Y’all know I was sad my “Just as […]
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Writing About Writing
Last week I wrote an essay on tone of voice and this week I wrote an essay on building a mini style guide for your business copy. Really, the second one should have been part of the first but as they were both closing in on 2,000 words, I thought not. I spend Sunday mornings making decisions […]
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Writes
Been doin’ some long writing for Yell recently. It’s a fantastic outlet for the things that simmer in the back of my head 24/7. Business buzzwords to banish from your website copy Oooooh, this was therapeutic. I’ve battled for years against banal copywriting: the ‘comprehensive range of solutions’ of this world. We’ve seen it all before, […]
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Yummy, Yummy Data
Did another one. This post is about how amazing data is for writing amazing content. Numbers, blah. BUT: the only way to write content that is just oh so perfect for your target audience is to look at the numbers. Before, to tell you what they liked in the past. And after, to tell you […]
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Rekindling an Old Flame
Well hey – look at this! That’s right. It’s quite a lot weird, but I’m back to blogging for hibu – I mean Yell – seven months after promising to never darken their doorway again. As someone who often writes an essay on a subject they’ve randomly Googled, this is a very useful place for […]
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