Tag: hibu
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Lovely Writing
This week I’ve been working on a marketing page for beauty industry customers. I’ve been trying to balance sounding like US and sounding like THEM, as well as navigating around clichés without being too corporate. Quel job! Another v. interesting aspect is that the design we’re working on for the page is parallax, meaning all […]
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B2B Blogging #4: What If I Get Negative Comments?
The third and final question in my B2B blogging series for hibu. But it’s not the end! I’ll be back next week with some other words about online marketing. Go see this week’s blog.
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The New Job
Today I: went to a meeting about testing subject lines for an email campaign, coached NVQ, had a businessy lunch and quoted Mean Girls, created a wireframe for new email creative, emptied my inbox, planned a landing page, planned an article, got some system emails signed off, wore a sparkly skirt and got glitter EVERYWHERE. […]
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More B2B Blogging Words
This week’s blog about B2B blogging is up on blog.hibu.com. It’s about the problem of actually GETTING PEOPLE TO READ WHAT YOU WRITE. We’ve all struggled with this so pop over and see what you think. If you’ve been running your own company blog since the internet was invented, this probably doesn’t apply to you… […]
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B2B Blogging
My first post about B2B blogging – answering the difficult question of “What should I write about?”. Go see!
Arch Creative 