Creative direction, brand strategy and copywriting.
Creative direction
Creatives are a gift, but they need freedom to work – with someone else handling the strategy and context.
I’m the someone else: the conduit between business plan and magic.
Brand development
From the birth of a brand to rebranding, I’ve seen it all. It can be a bloody process, but beautiful.
People are busy running a business, so I dream the dream and make change easy.
Strategic copywriting
Fifteen years in the game. A grandmother of copywriting. Anyone can write, but writing well – writing to BEWITCH – is another matter.
Strategic copywriting is the difference.
AI training
I’ve been working with and writing about AI in creative since 2022. In the last couple of years, I’ve been training AI for products, building agents that are consistent, useful, reassuring and on-brand.
“I commissioned Honor to write weekly blog posts giving expert impartial advice to educate our target SME audience on digital marketing, as part of an SEO content strategy.
“Her delivery is always original, engaging and informative – striking the right balance between our corporate tone of voice and her own distinctive writing style. Honor regularly shows great initiative by identifying relevant stories and upcoming trends to write about, and her articles always prove popular both on the site in terms of page views and comments, and by getting great reach and shares on our social channels.
“Basically, she’s an invaluable member of any content marketing team and the last eight years have been a lot of fun!“
Eleanor Craig, Head of Digital Content at Yell
Why would we want to save time on our joy?
Over the centuries, we’ve done a great job of outsourcing activities that we hate. If you hate it enough or have little enough time, you will pay for someone else to do it. Perhaps with some guilt, but mostly with relief. However, today’s economy has us outsourcing…our joy? Our complex, whooping, soaring joy? Have we…
Brain walk
Today I went for a walk without my phone. I know, brave. It came about because I found myself fed up, overwhelmed and sick with myself for mindlessly scrolling. I put my phone on the kitchen table with a note to my husband, dropped a pound coin into my pocket and left the house with…
Oh, these old things?
Arch Creative 