Creative direction, brand strategy and copywriting.
Creatives are a gift, but they need freedom to work – with someone else handling the strategy and context. I’m the someone else: the conduit between business plan and magic.
From the birth of a brand to rebranding, I’ve seen it all. It can be a bloody process, but beautiful. People are busy running a business, so I dream the dream and make change easy.
Twelve years in the game. A grandmother of copywriting. Anyone can write, but writing well – writing to SELL – is another matter. Strategic copywriting is the difference.
“I commissioned Honor to write weekly blog posts giving expert impartial advice to educate our target SME audience on digital marketing, as part of an SEO content strategy.
“Her delivery is always original, engaging and informative – striking the right balance between our corporate tone of voice and her own distinctive writing style. Honor regularly shows great initiative by identifying relevant stories and upcoming trends to write about, and her articles always prove popular both on the site in terms of page views and comments, and by getting great reach and shares on our social channels.
“Basically, she’s an invaluable member of any content marketing team!”
Eleanor Craig, Head of Digital Content at Yell
What she’s thinking about
One of my best days on the island so far happened on Sunday: I found a place to dig. A very different experience from finding my first proper bottle dump in Sussex, but an utter joy nonetheless. I had set out for an aimless wander and followed a stream uphill. In a dirt pile next…
How to revamp old knitwear
Two AMAZING things I’ve learned this week about knitwear that have blown my mind and made me think of a million new projects I want to instantly start. 1. You can cut knitting without it unravelling By some sort of wizardry or dark art, knitting does not instantly fall to threads if you cut it.…