Arch Creative

Creative is great. Creative that makes money? Really great.

Creative direction, brand strategy and copywriting.

See the work
  • Honor is standing in front of a screen that says 'I am socially awkward' - but it's actually a talk about doing the stuff you're most uncomfortable with
    Welcome to Copywriting – a day of talks for new copywriters
  • Honor is standing in front of a screen that says 'The world is exactly as beautiful and terrible as you think it is' - it's a talk about neurodivergence and creativity for an audience of copywriters
    Preaching about neurodivergence and creativity at the Royal College of Physicians
  • Honor in a Zoom presentation; the screen says 'Fuck fear'
    Talking about creative resilience for ITG
  • Honor in a Zoom presentation drinking 'whisky' and talking about how to treat yourself kindly, as a business - and a person who needs treats
    Talking about perfectionism at CopyCon 2020
Watch me talk

Creative direction

Creatives are a gift, but they need freedom to work – with someone else handling the strategy and context.

I’m the someone else: the conduit between business plan and magic.

Brand development

From the birth of a brand to rebranding, I’ve seen it all. It can be a bloody process, but beautiful.

People are busy running a business, so I dream the dream and make change easy.

Strategic copywriting

Fifteen years in the game. A grandmother of copywriting. Anyone can write, but writing well – writing to BEWITCH – is another matter.

Strategic copywriting is the difference.

AI training

I’ve been working with and writing about AI in creative since 2022. In the last couple of years, I’ve been training AI for products, building agents that are consistent, useful, reassuring and on-brand.

See the work

“I commissioned Honor to write weekly blog posts giving expert impartial advice to educate our target SME audience on digital marketing, as part of an SEO content strategy.

“Her delivery is always original, engaging and informative – striking the right balance between our corporate tone of voice and her own distinctive writing style. Honor regularly shows great initiative by identifying relevant stories and upcoming trends to write about, and her articles always prove popular both on the site in terms of page views and comments, and by getting great reach and shares on our social channels.

“Basically, she’s an invaluable member of any content marketing team and the last eight years have been a lot of fun!“

Eleanor Craig, Head of Digital Content at Yell

What she’s thinking about

An age of stops and starts

I was 36 when I stopped tracking calories and started to rely on how I feel and my nutritional knowledge to fuel lifting and running. I was 36 when I stopped experiencing running as a worthy slog and started hitting a joyful flow state. I was 36 when I stopped mindlessly buying clothes and started…

Leather in the washing machine

Yes, I have hit dizzying new heights with my laundering hubris. I saw a post on Instagram from a vintage shop. They said they use the washing machine DAILY for silk, wool and…suede. Now, I’ve washed a lot of stuff I shouldn’t have. I’ve unfelted a mohair sweater with my fingers and several hours. But…

Oh, these old things?

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