Creative direction, brand strategy and copywriting.
Creative direction
Creatives are a gift, but they need freedom to work – with someone else handling the strategy and context. I’m the someone else: the conduit between business plan and magic.
Brand development
From the birth of a brand to rebranding, I’ve seen it all. It can be a bloody process, but beautiful. People are busy running a business, so I dream the dream and make change easy.
Copywriting
Twelve years in the game. A grandmother of copywriting. Anyone can write, but writing well – writing to SELL – is another matter. Strategic copywriting is the difference.
“I commissioned Honor to write weekly blog posts giving expert impartial advice to educate our target SME audience on digital marketing, as part of an SEO content strategy.
“Her delivery is always original, engaging and informative – striking the right balance between our corporate tone of voice and her own distinctive writing style. Honor regularly shows great initiative by identifying relevant stories and upcoming trends to write about, and her articles always prove popular both on the site in terms of page views and comments, and by getting great reach and shares on our social channels.
“Basically, she’s an invaluable member of any content marketing team!”
Eleanor Craig, Head of Digital Content at Yell
What she’s thinking about
We are not making new vintage for future generations
Think about this: barely anything made now will last. Between planned obsolescence and corporate cost cutting, our clothes will not outlive us. As someone who wears probably 80% vintage, that’s a very sad thing to think about. The baby in my life will be able to wear the vintage that exists now, if we continue…
Mundane and marvellous
New hyperfixation just dropped. Hear me out: tea cosies. And pyjama cases. Maybe tray cloths. Living on the ceiling When I was little, I remember telling my dad that I’d lay in bed and look at the ceiling, imagining what it would be like if that was the floor. How it would be to walk…
Oh, these old things?
Arch Creative 