Creative direction, brand strategy and copywriting.
Creatives are a gift, but they need freedom to work – with someone else handling the strategy and context. I’m the someone else: the conduit between business plan and magic.
From the birth of a brand to rebranding, I’ve seen it all. It can be a bloody process, but beautiful. People are busy running a business, so I dream the dream and make change easy.
Thirteen years in the game. A grandmother of copywriting. Anyone can write, but writing well – writing to SELL – is another matter. Strategic copywriting is the difference.
“I commissioned Honor to write weekly blog posts giving expert impartial advice to educate our target SME audience on digital marketing, as part of an SEO content strategy.
“Her delivery is always original, engaging and informative – striking the right balance between our corporate tone of voice and her own distinctive writing style. Honor regularly shows great initiative by identifying relevant stories and upcoming trends to write about, and her articles always prove popular both on the site in terms of page views and comments, and by getting great reach and shares on our social channels.
“Basically, she’s an invaluable member of any content marketing team!”
Eleanor Craig, Head of Digital Content at Yell
What she’s thinking about
There’s a certain kind of knowledge you can find peace in. It’s quiet, it’s not clever, but it’s a grounding force inside you. The folk names of plants. How a valley came to be. Where wild raspberries grow. The phases of the moon. A pinch of salt in chocolate, a pinch of sugar on tomatoes. […]
I was a copywriter for 10 years. I learned about structure and aesthetics, sitting next to designers and developers. I was often told off for how much time I spent with them. But I knew words. I wanted the next bit: getting the words into people’s eyeballs. When I started working for an insurtech startup […]