Eight years of content writing

After I left Yell, where I had my very first copywriting job, I continued writing content for them. Many, many articles about small business marketing – I loved it. I kept at it for eight years.

Unfortunately, they scaled back a lot of their freelance resource last year. Now, their content hub has had a visual revamp, but all author names have been removed.

It’s absolutely their prerogative to do with this content what they will, considering they paid for it. But it did make me sad, so I wanted to catalogue some of the work I’d done over the previous year or so.

In all those years, I wrote about everything from mental health in a small team to crisis management. Everything I learned as I built brands, mentored creatives and wept tears of blood went into this treasured sideline. I’m proud of it and I miss it.