There are a couple of big reasons writers won’t disappear, even with the robots snapping at our heels.

Humans need to write. Writing is thinking, writing is play.

Humans need to feel. We feel nuance. We feel lived experience. We feel quirks, dialects and flaws.

Today in the post I received a zine called Earwyrm, put together by Emma Cownley, a real Face in the copywriting world. I bought it because we must stan a creative queen and because, God, how long is it since someone did something?

It feels like no one is doing things. My community is moping morbidly about AI on LinkedIn and begging for jobs under every post. Not their fault – it’s shit out there.

In the 2010s, we were on Twitter every day doing One Minute Briefs, sharing our blogs, cracking arch jokes, organising meetups, posting our work and going after awards. Yes, we were younger, but it was something else, too.

It’s a hard world in which to be creative now, that’s for sure. There’s no thanks for it. No support, no respect, career paths dwindling. I’m competing daily with a tech bro-regurgitating ghost who lives in the black mirror of every CEO around the world. And, concurrently, training the very AI models that want to consume me.

We’ve got to find something. A little candle to gather around. There must still be poetry in the world. Music? Art being made?

Emma’s delivered some to my door today. Let’s have a look, and try to warm our cold hearts.