Author: Arch Copy
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Why the US election keeps me up at night
On election day, 2016, I woke up every two hours as America’s votes were counted. Not on purpose, and with very little hope. After the referendum, I was grim in my expectations. I didn’t cry. But the foreboding feeling that would stay with me for the next four years began. You see, America is our…
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A new analogy
Sewing. A humbling experience. You do a bold, brave line and you double back on yourself to make sure the stitching is strong. Then you realise you’ve sewn an arm to a leg, or to yourself. You have to unpick and start again. That’s sewing. And that’s life. You want the lovely jumpsuit? You’ve got…
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Thoughts, feelings and behaviours
This makes up your cycle or pattern in Cognitive Behavioural Therapy. Different beasts, all feeding and feeding off each other. Certain thoughts can make us feel physical things. Those feelings can make us behave in a certain way. Instinctive behaviours can reinforce thoughts and trigger feelings. Feelings, unnoticed, can make us think in a set…
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The physical impact of fear
My talk at the copywriting conference was mostly about fear. God, I hate fear, and its buddies, dread and panic. Is there anything that feels worse? Maybe only guilt and grief. Horrible, treacly feelings that shut you inside your body. Don’t get me wrong; fear can be useful. It can be life-saving. But when you’re…
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