Author: Arch Copy
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Welcome to Copywriting
For those of you new to copywriting as a career, my copybuddies and I will be putting on a free Saturday talk this April. NO MORE SPACES LEFT I’M AFRAID Rather than a plain old introduction to copywriting, this is a welcome. In the spirit of #copywritersunite, we want to draw you into the fold with…
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What The World Thinks of Copywriters
Writers have historically been seen as a glamorous lot. Quite, quite mad but in possession of a certain louche allure. Copywriters, on the other hand, are cloaked not so much in mystery as general apathy. No one really cares who or what we are, even though they consume our pitiful offerings on the daily. I’m…
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Firsts This Week
I finished my first short story I entered my first short story competition I had my first virtual reality experience I backed my first Kickstarter I ate my first wasabi popcorn
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Place Names Inspire Me
Oh, yes. I’ve laboured on this topic often. How boring of me. Doubtful Sound inspired Lonely Farm and Lonely Farm inspired Lonely Sound. But it’s true that these kinds of odd, lonely, wild names awaken something in me that claws to get out. Here are some of my favourites from around the world but mostly the…
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Feeling Harmful
For a full 20 seconds this morning I believed I’d either killed or seriously harmed another human being. I thought I’d hit a motorcyclist. He got up, unhurt, and let me babble my panicked sorries at him. It wasn’t until after a bystander informed me of what had actually happened that I accepted I hadn’t…
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