Author: Arch Copy

• February 26, 2016

  Good Things

  Etymology People to talk about etymology with Booking something summery to look forward to with the girl of my dreams Paying off my credit card before the bill Writing about failing my driving test four times. Again. Making money from wondering things about social media Writing exercises with Dibbs (Mine are in his responses) Plotting Invoicing…
• February 25, 2016

  Writing Content About Writing Content

  I downloaded and printed Google’s content guidelines last week. I sat and read the whole darn thing (160 pages), highlighter and sticky tabs in hand. Then I wrote two posts for Yell about it. That’s how enthused I was – one post wasn’t enough. I’ve been startlingly prolific recently. Despite reading less, I think my…
• February 19, 2016

  THUNDER

  I’m going to see Thunder tomorrow. WHO? Yeah, Thunder. You’ve never heard of them because you either weren’t listening to much beyond lullabies in the 80s or you were a geography teacher at the time. Or you have crap taste in music. I can’t wait. They’re anthemic, their ballads are heart-crushing, their range and power…
• February 12, 2016

  Copypirates

  This is a photograph of me and my copybuddies sitting on some wasteland by the Thames, wearing bold headwear, big jumpers and celebrity sunglasses. We have a Thermos, in which there is something potently warming. We built that fire out of some old pallets. I don’t know where we got our personalised director chairs from but…
• February 10, 2016

  Copywriter Essentials

  As artists – yep, artists – who need very little beyond a laptop or even a pen and some paper, there aren’t many tools of the copywriting trade in which to indulge. I think this makes us take the myriad variety of the few very seriously. Stationery and browser extensions are my particular loves. My can’t…