Author: Arch Copy

• January 27, 2016

  It’s #CopywritersUnite Night Tomorrow

  If I were any more excited, I’d be at home lying down with a flannel on my forehead. For a start, I’m actually leaving work early so I’ll be there for the whole evening. Another epic thing is that the bar we’re going to is really near Waterloo and kicks out at 11pm; my train…
• January 26, 2016

  My Unhappy Place

  Lonely Sound is an imaginary body of water that lives in the recesses of my mind. It’s a desolate place. The sun never quite breaks through the cloud cover and it’s only ever warm and damp or damp and chill. Looking out over the sound is a sad old cabin with a half-collapsed porch. It’s…
• January 26, 2016

  Lonely Sound

    It rained for days. I sat out on the wet porch; Wet rattan, wet canvas, wet timber; And watched the mist moving across the sound. When you’d been gone four – five – days I began to think the rain would never stop. Food ran out. Fuel ran out. Spores settled in my lungs.…
• January 20, 2016

  Disco Glister

  A glistering cold morning. I saw the sun rise in a polka dot of neon pink, turning frost-sparkled trees to disco. It took me a good 10 minutes to scrape down the crystalised glass so I could see my way. Ferns of ice still adorned me as I moused along the silky roads and I…
• January 18, 2016

  Non-verbal Communication in UI

  The UI is part of [a] user’s digital body language. Very interesting. WHAT we say can only go so far in relaying our intended message. When there’s a lack of body language (in digital, most particularly), we look for other non-verbal signs. Depending on the UI (user interface – how things look) this can be…