Author: Arch Copy
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What I’ve Been Writing
Oooooh, I’ve been squirrelling away with the old words this week. Have written so much my fingers ache from impact. I type HARD when I’m in the zone. I’ve written about Twitter Moments. I’ve written about driving in icy weather. I’ve written about Valentine’s Day. I’ve written about grief-jacking. I’ve written about what I’ve been writing…
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Expectation vs. Reality
My boss sent me an article about why Gen Y kids are unhappy. Because they are, beneath the veneer of contouring and Instagram filters. Happiness = Expectations – Reality When I was young, I had very high expectations for my future. I was raised, along with my siblings, with the quiet suggestion that I was…
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It’s #CopywritersUnite Night Tomorrow
If I were any more excited, I’d be at home lying down with a flannel on my forehead. For a start, I’m actually leaving work early so I’ll be there for the whole evening. Another epic thing is that the bar we’re going to is really near Waterloo and kicks out at 11pm; my train…
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My Unhappy Place
Lonely Sound is an imaginary body of water that lives in the recesses of my mind. It’s a desolate place. The sun never quite breaks through the cloud cover and it’s only ever warm and damp or damp and chill. Looking out over the sound is a sad old cabin with a half-collapsed porch. It’s…
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Lonely Sound
It rained for days. I sat out on the wet porch; Wet rattan, wet canvas, wet timber; And watched the mist moving across the sound. When you’d been gone four – five – days I began to think the rain would never stop. Food ran out. Fuel ran out. Spores settled in my lungs.…
Arch Creative 