Author: Arch Copy
-
The Zone of Interest by Martin Amis
Wowzers! What a book. For the first few pages I thought I was reading about a dystopian future society but it transpired I was actually in Nazi-occupied Poland. Not only Nazi-occupied Poland, but actually in a concentration camp. And not in the sheds; in the Nazi digs. I’ve never read a WWII story from the point…
-
WORD NERD KLAXON: Word Frequency Calculator
would worry work wonder wishing whack well week wasted wanting use up unsure unique underestimate under uncertain umbrella um trained time though this think things these thesaurus theme than terms term tbh talk take systems surprisingly super suggesting subjective stop start staff spend special space sources sound someone snipping situation single simple show shebang send…
-
Books…Beyond Number
I’ve lost count. I’ve been hitting the library – reading in and out of order, and reading a lot on the side too. Gosh I like reading. Lionel Asbo: State of England by Martin Amis Fantastic. Rough and jarring and tense. Amazing character descriptions, caricatures really. It seems all funny and exaggerated and then you…
-
Writing About Writing
Last week I wrote an essay on tone of voice and this week I wrote an essay on building a mini style guide for your business copy. Really, the second one should have been part of the first but as they were both closing in on 2,000 words, I thought not. I spend Sunday mornings making decisions…
-
The Pursuit of Love
Nancy Mitford was a bored, posh lady who took up writing because she was just so bored and posh. Brought up on the rambling estate of her Baron father, she never had formal education in anything except French (parce que les jeunes filles d’une classe supérieure doivent parler français) and hunting. It didn’t seem to…
Arch Creative 