Author: Arch Copy

• January 20, 2015

  Books Five and Six

  Between the Assassinations by Aravind Adiga, which was OK. And The Girl in the Mirror by Cecelia Ahern, which was decidedly not. I knew when I picked up a bloody Cecelia Ahern that it would be pants. But this was not just pants – it was short story pants, with a bit of ‘magic’ chucked…
• January 19, 2015

  Storytelling

  This week’s Knowledge Centre post is about using classic storytelling archetypes to write about your business. There’s the Rags to Riches plot, Overcoming the Monster, The Quest…all good storylines to follow, even for the most supposedly boring of B2Bs. Go see >
• January 16, 2015

  How a Sexist Office Party Saved Lives

  The first drink driving awareness advert was broadcast in the 60s – a time when alcohol was seen as just the thing to calm your nerves before speeding home to your pinnied little wifey – and focused on men having to drive silly girls from the typing pool home after the office Christmas party. Things…
• January 15, 2015

  The Good Boys

  The boys I have loved. Even the worst of them made me hot water bottles in the night, brought improvised snacks into bed. They sorted out, they picked up, they dropped off. They indulged flights of drama and dried tears. They went after lost purses and rolled a thousand cigarettes. They wrote letters, drew pictures,…
• January 12, 2015

  Yummy, Yummy Data

  Did another one. This post is about how amazing data is for writing amazing content. Numbers, blah. BUT: the only way to write content that is just oh so perfect for your target audience is to look at the numbers. Before, to tell you what they liked in the past. And after, to tell you…