Author: Arch Copy
-
Read Me
I bought a book called Read Me. I’ve read a bit of it, and looked at some of the pictures too. It’s making me happy, and do you know why? It is the voice of the copywriter, pretentious but mindfully so. That’s the best pretension: I know I sound like a bit of a douche saying this but that…
-
A Piece from the Archives
This is something I wrote a long time ago, that never got used. So I thought I’d give it a home here. Bear in mind that after two years, some things may have changed. The links still work though! Too smart for your own good? The perils of overdesign Remember when the epitome of online…
-
Collison Hayes at The House of St Barnabas
After work today I busted a move to London to meet my partner in life plans, Dan. I started working with Dan something like four years ago, when I joined the Yellsites Premium team. We were instantly compatible: both know-it-alls, both unwilling to consider that someone else’s opinion might be valid…but somehow we made a…
-
The Joy of Thesauri
I’ve been getting my thesaurus on. As you know, I recently acquired the latest New Oxford Dictionary for Writers and Editors, and it inspired me to pay more attention to my collection (yes, collection) of thesauri. The word thesaurus comes from the Greek thēsauros, meaning ‘storehouse’ or ‘treasure’. That is undebatably fantastic. So it pleases…
-
The Scarlet Letter
Last night I found The Scarlet Letter by Nathaniel Hawthorne on my tablet and started reading it out loud – largely to annoy Phil. It’s gloriously verbose and the language is a joy. The poor lamb couldn’t understand why it took a whole page to say “Some old English birds were there.” Oh, but the description…
Arch Creative 