Author: Arch Copy
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kæʒjuəl fæʃən
I’ve figured these boots out you know. I know their game. They refuse to work with anything they consider ‘too fashion’ or ‘too kæʒ’. (Soz, but how do you even spell cas[ual] without IPA? These are the things I struggle with.) I have the answer. It is this: a short (but not too short!) black…
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Fashionary
I like to doodle outfits when I’m thinking about what to wear to a particular occasion. I dabbled in fashion drawing during my Art Foundation year but I’m basically crap at it. I’ve posted scribblings before to illustrate a point (like Minnie Mouse Ears Are 100% a Suitable Wedding Hat) but I mean, they are…
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The Saga of the Boots Continues: Still Boring To Most Humans
Well, they’re here. Dune not only delivered them free to my nearest store (by mistake) in two days, they also texted and emailed me every day to give me a progress update. Props for nice copywriting: “Look out…your order is on its way. If you fancy tracking your order, just click the link below.” Cute.…
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The Gibbet
Woodpeckers are beating their heads against the morning, brrrrrrrah! Mist still hangs in the valley. And the golden light turns everything to green fire. This is where I come alive, where happiness finds me. In the quiet chatter of the trees and the deep seams of hill paths, leading down into damp gulleys. The colours…
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Copy Editing My Own Thoughts
My head is constantly buzzing with copywriting. I find myself rebalancing the clauses of my THOUGHTS as I walk to work each day. Rephrasing emails I’ve already sent. Editing ads, editing signs…even editing conversations I overhear. When I first started writing websites I was afflicted with a disease that made me write headings and calls…
Arch Creative 