Category: Wonderings
-
Face fashion
Masks. Are. Cool. From 24 July, we’ll all be wearing them in shops. All the silly British reluctance to do something a bit funny will be moot. You could have been wearing them all along, getting used to it and building up a facial wardrobe – but no. You had to sniff and mutter about…
-
Sartorial power
Since lockdown, one of my best things has been two special women: Chloe, who is a long-time copybuddy, and Becca, who I’ve got close to since the world turned upside down. We are three very different women, but have so much in common and seem perfectly harmonised for a supportive circle. Triangle, I suppose. I…
-
DOING strategy
When I started the strategy course I’ve been doing, I associated the word with complicated diagrams and a vague image of intimidating men in suits. I had always, ALWAYS got (been given) the feeling that I wasn’t the ‘right’ kind of clever for strategy. Too fluffy, too emotional – too female, basically. And that kept…
-
Rollergirl
One of the most perfect vintage pieces I’ve ever had the fortune of stumbling upon is a red 1960s crimplene skater dress with a flowery bib and matching pleated pocket. I was inspired to wear such a jewel of the 60s today because my new rollerskates are due to arrive soon. Major American Graffiti vibes…
-
Where are the female creative directors?
I’ve been art directing for 10 years: early on, with the words ‘art director’ in my actual job title, and for the rest of that time, organically. My experience as a copywriter is that we’re exposed to the strategy of a brief so we get the context. You can’t write copy without that understanding, as…
Arch Creative 