Category: Wonderings
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DOING strategy
When I started the strategy course I’ve been doing, I associated the word with complicated diagrams and a vague image of intimidating men in suits. I had always, ALWAYS got (been given) the feeling that I wasn’t the ‘right’ kind of clever for strategy. Too fluffy, too emotional – too female, basically. And that kept…
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Rollergirl
One of the most perfect vintage pieces I’ve ever had the fortune of stumbling upon is a red 1960s crimplene skater dress with a flowery bib and matching pleated pocket. I was inspired to wear such a jewel of the 60s today because my new rollerskates are due to arrive soon. Major American Graffiti vibes…
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Where are the female creative directors?
I’ve been art directing for 10 years: early on, with the words ‘art director’ in my actual job title, and for the rest of that time, organically. My experience as a copywriter is that we’re exposed to the strategy of a brief so we get the context. You can’t write copy without that understanding, as…
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A return
I’m doing a strategy course. Part of that is relearning what an ‘idea’ is. Too often, we confuse thoughts with ideas, or consider linear thinking to be as idea-generating as lateral thinking. Orderly thoughts – linear – concern related things that go together. New ideas come at the point where two unrelated things collide. That’s…
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Recent Writings
No, I haven’t been completely buried – posts for Yell are still rolling out a few times a month. Not with the regularity I used to manage but I’m doing my best. Lay off, OK? I’ve spent a lot of this year learning new stuff, so my articles have reflected what I’m encountering/researching/rejecting at the…
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