Category: Wonderings
-
Books…Beyond Number
I’ve lost count. I’ve been hitting the library – reading in and out of order, and reading a lot on the side too. Gosh I like reading. Lionel Asbo: State of England by Martin Amis Fantastic. Rough and jarring and tense. Amazing character descriptions, caricatures really. It seems all funny and exaggerated and then you…
-
Writing About Writing
Last week I wrote an essay on tone of voice and this week I wrote an essay on building a mini style guide for your business copy. Really, the second one should have been part of the first but as they were both closing in on 2,000 words, I thought not. I spend Sunday mornings making decisions…
-
The Pursuit of Love
Nancy Mitford was a bored, posh lady who took up writing because she was just so bored and posh. Brought up on the rambling estate of her Baron father, she never had formal education in anything except French (parce que les jeunes filles d’une classe supérieure doivent parler français) and hunting. It didn’t seem to…
-
Pinterest Punishment
I got myself locked out of my portfolio Pinterest account while I was still at hibu, nearly a year ago. It’s one of those things where you just DON’T and it goes on and on and on. Then you suddenly have to bother and it takes 15 minutes to sort out. Idiot. So, now I find…
-
Writes
Been doin’ some long writing for Yell recently. It’s a fantastic outlet for the things that simmer in the back of my head 24/7. Business buzzwords to banish from your website copy Oooooh, this was therapeutic. I’ve battled for years against banal copywriting: the ‘comprehensive range of solutions’ of this world. We’ve seen it all before,…
Arch Creative 