Been doin’ some long writing for Yell recently. It’s a fantastic outlet for the things that simmer in the back of my head 24/7.
Business buzzwords to banish from your website copy
Oooooh, this was therapeutic. I’ve battled for years against banal copywriting: the ‘comprehensive range of solutions’ of this world. We’ve seen it all before, we weren’t convinced then – what else you got?
How to find your tone of voice
An ode to tone. I love talking about this, which you could probably guess form the length of the thing. It’s a subject of many layers and tunnels. And it’s so completely personal that it’s hard to say what’s right and what’s wrong. A wonderful topic, in other words.