I downloaded and printed Google’s content guidelines last week. I sat and read the whole darn thing (160 pages), highlighter and sticky tabs in hand.

Then I wrote two posts for Yell about it. That’s how enthused I was – one post wasn’t enough. I’ve been startlingly prolific recently. Despite reading less, I think my written output has increased hugely. The journal is to blame, I think. It sparks things in my mind that I then have to bash my keyboard in with.

Read Quality vs. quantity in content marketing and then read Page Quality Rating: what Google wants from your digital content. They’re not boring. They do sound a bit boring but they’re not.