Author: Arch Copy
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How to fight perfectionism imperfectly
A couple of weeks ago, I talked at the Professional Copywriters’ Network annual conference. Of course, it was virtual. And for me, that meant props. As I was having to compromise on space and physicality (big part of my presenting style), I decided I’d bring my story to life with a few talismans. I brought…
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2020 style curveballs
Two interesting things happening in fashion in response to 2020’s apocalyptic fantasy landscape. One: Prada just showed a collection featuring above-the-neck branding, catering to the label-conscious Zoomer. Makes sense: if that’s what you care about – and so many do – why would you pay for it on a belt no one sees, rather than…
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Conversations with Conservatives
Gillian, my MP, is used to me. This year, I’ve emailed her at least once a month. Sometimes, it’s once a week. I think I did three in so many days at one point. She’s a Conservative MP. She does not get the best side of me, I’m afraid. She chose to be a representative…
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Ballet
I started dancing as a sturdy little thing with an intolerance for baby ballet. I’d been imagining arabesques; I got skipping with scarves. I didn’t like children even when I was one. But I stayed with ballet for over a decade. I’ve loved it and hated it, but it’s in me. A couple of years…
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My coven
There are some amazing women in my life. They are doing things they didn’t think they could, making the world better and investing in themselves. Wow. Can I just? Wow. OK, so Becca has been asked to judge the D&AD entries for Graphic Design, which is MENTAL. I’ve been to D&AD several times and I…
Arch Creative 