Author: Arch Copy
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Thoughts, feelings and behaviours
This makes up your cycle or pattern in Cognitive Behavioural Therapy. Different beasts, all feeding and feeding off each other. Certain thoughts can make us feel physical things. Those feelings can make us behave in a certain way. Instinctive behaviours can reinforce thoughts and trigger feelings. Feelings, unnoticed, can make us think in a set…
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The physical impact of fear
My talk at the copywriting conference was mostly about fear. God, I hate fear, and its buddies, dread and panic. Is there anything that feels worse? Maybe only guilt and grief. Horrible, treacly feelings that shut you inside your body. Don’t get me wrong; fear can be useful. It can be life-saving. But when you’re…
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How to fight perfectionism imperfectly
A couple of weeks ago, I talked at the Professional Copywriters’ Network annual conference. Of course, it was virtual. And for me, that meant props. As I was having to compromise on space and physicality (big part of my presenting style), I decided I’d bring my story to life with a few talismans. I brought…
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2020 style curveballs
Two interesting things happening in fashion in response to 2020’s apocalyptic fantasy landscape. One: Prada just showed a collection featuring above-the-neck branding, catering to the label-conscious Zoomer. Makes sense: if that’s what you care about – and so many do – why would you pay for it on a belt no one sees, rather than…
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Conversations with Conservatives
Gillian, my MP, is used to me. This year, I’ve emailed her at least once a month. Sometimes, it’s once a week. I think I did three in so many days at one point. She’s a Conservative MP. She does not get the best side of me, I’m afraid. She chose to be a representative…
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