Author: Arch Copy

• January 29, 2015

  I Hated Children

  I was born old – older even than I am now. I sometimes fancy my childhood self as a sort of female Stewie Griffin – lounging idly with a pornographic novel and a cheroot, while the other children scampered about eating spiders and falling over. In reality, I’m sure I was a charmingly childlike child.…
• January 22, 2015

  Joyful Things

  There are things full of joy. They are useful to keep a note of, for when it’s not OK. Possessing a tailcoat Having a job that is writing And still wanting to write all the time Night walks A summer full of music One’s own domain names Spiked leather garters as everyday wear A trip…
• January 20, 2015

  Books Five and Six

  Between the Assassinations by Aravind Adiga, which was OK. And The Girl in the Mirror by Cecelia Ahern, which was decidedly not. I knew when I picked up a bloody Cecelia Ahern that it would be pants. But this was not just pants – it was short story pants, with a bit of ‘magic’ chucked…
• January 19, 2015

  Storytelling

  This week’s Knowledge Centre post is about using classic storytelling archetypes to write about your business. There’s the Rags to Riches plot, Overcoming the Monster, The Quest…all good storylines to follow, even for the most supposedly boring of B2Bs. Go see >
• January 16, 2015

  How a Sexist Office Party Saved Lives

  The first drink driving awareness advert was broadcast in the 60s – a time when alcohol was seen as just the thing to calm your nerves before speeding home to your pinnied little wifey – and focused on men having to drive silly girls from the typing pool home after the office Christmas party. Things…