Instagram’s doing it, Twitter’s doing it – chronological timelines will soon be a thing of the past. Sure, we’ll get over it in like a week once all the folks in digital marketing have published their blogs and started tweeting about something else.
But what about small businesses?
All the illustrators, sculptors, tattoo artists, furniture makers and makeup artists I follow on Instagram are very dismayed by the direction their number one platform for brand building is taking.
They have small followings and social signals compared to big brands, and Instagram is planning on deprioritising them – clearly, because they aren’t the ones spending on ads.
I wrote about it for Yell – go see.