Author: Arch Copy
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Fings What I Am Glad For
1. I have a new gold sequin dress. It’s ridiculous so obviously I will be wearing it to work. Where else? 2. My boss lent me a book about the psychology of design and loads of it applies to copywriting too. And I’ve read some of the studies it references so it makes me feel…
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B2B Blogging #4: What If I Get Negative Comments?
The third and final question in my B2B blogging series for hibu. But it’s not the end! I’ll be back next week with some other words about online marketing. Go see this week’s blog.
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The New Job
Today I: went to a meeting about testing subject lines for an email campaign, coached NVQ, had a businessy lunch and quoted Mean Girls, created a wireframe for new email creative, emptied my inbox, planned a landing page, planned an article, got some system emails signed off, wore a sparkly skirt and got glitter EVERYWHERE.…
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Fings What I Am Glad For
I started my new job today and it was lovely doing good work in a place where other people are working. Sounds straightforward, but you’ve never made websites with my old team. Anyway, being like A GROWN UP makes me realise I’m going to have to try quite hard to not become a douche (more…
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More B2B Blogging Words
This week’s blog about B2B blogging is up on blog.hibu.com. It’s about the problem of actually GETTING PEOPLE TO READ WHAT YOU WRITE. We’ve all struggled with this so pop over and see what you think. If you’ve been running your own company blog since the internet was invented, this probably doesn’t apply to you……
Arch Creative 