Category: Wonderings
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The Saga of the Boots Continues: Still Boring To Most Humans
Well, they’re here. Dune not only delivered them free to my nearest store (by mistake) in two days, they also texted and emailed me every day to give me a progress update. Props for nice copywriting: “Look out…your order is on its way. If you fancy tracking your order, just click the link below.” Cute.…
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The Gibbet
Woodpeckers are beating their heads against the morning, brrrrrrrah! Mist still hangs in the valley. And the golden light turns everything to green fire. This is where I come alive, where happiness finds me. In the quiet chatter of the trees and the deep seams of hill paths, leading down into damp gulleys. The colours…
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Copy Editing My Own Thoughts
My head is constantly buzzing with copywriting. I find myself rebalancing the clauses of my THOUGHTS as I walk to work each day. Rephrasing emails I’ve already sent. Editing ads, editing signs…even editing conversations I overhear. When I first started writing websites I was afflicted with a disease that made me write headings and calls…
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Writing Like Hemingway
I am always searching for new things to shock me out of slumping into a writing rut. For three years, I’ve been decrying long sentences, impenetrable paragraphs and bitch-ass mitigating adverbs. This is because I’m primarily a digital copywriter – and the internet lingers for no man. Last week I stumbled upon Hemingway, an app…
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The Saga of the Boots – ALERT, BORING TO MOST HUMANS
So, the ASOS boots sucked. Predictable. So I’ve been scouring the internets for some more likely creatures, and have come across THESE: I know, I know. Bit bloody GROWN UP, non? I’ll agree that they are. But I’m not getting any younger or hipper so perhaps the time has come for WARDROBE STAPLES. Ugh. I…
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